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Printed Wallcoverings Are Growth Market in Europe

By: Sean Milmo

European Editor

The printed wallcoverings market in Europe is an expanding niche market for inks and toners producers. Across a number of segments, using printed materials has been recording annual growth rates in demand averaging 5% to 10% or more. Demand for some printed wallcoverings in the region has in some segments of the market been taking sales away from paints and coatings, especially at the low-cost end. The printed wallcovering market has also been expanding across much of the rest of the world, par...

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